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And that's why BEVs are/will be so popular with flush retirees - the seat height is around 10 cms higher than an equivalent ICE - S-Class in this case.

The EQS shows the perfect height for the aged car entry manoeuvre - sit bottom into car, swing legs in. The bottom sit height is perfect for this, in a sedan BEV - not too tall, like a large, ICE SUV.

From the size of the B-pillar, and the general construction, you can also see how tank-like this 'EVA2' platform is - should set a new mark for side impact crash tests.

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None too subliminal message from Mercedes to the 'EV leaders', Tesla and JLR? - 'we're going to eat you/eat you alive', 'have you for breakfast, lunch and dinner', 'Tesla/JLR - stick a fork in 'em, they're done', etc - the wheel design:

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While JLR's media buddies spit bile at Volkswagen, or 'Voltswagen', for playing a very successful, very good April Fool's on them - the precious little [email protected] can't stand to be shown up for the teats on a bull use they are to the world - and the silence out of JLR is deafening on anything real and not obvious PR - see two pensioners, Midget McGovern and Fatty Cropley, discussing Saga cruises, Stannah stairlifts and 'Jaguar's "Shocking" Future' in this week's Autocar rag, real, world-leading carmakers are going at breakneck speed to stay at the front, and in Germany's case, counter the huge threat of East Asia - Korea, China, and Japan.

Porsche has just set up a new joint/tri venture company to do what it has to do, to be a serious EV maker - take control of its own cells:

Hochleistungsbatteriezellen:
Porsche plant Joint Venture



Not some mickey mouse, obvious fraud, 'tech start-up' affair either, meant just to suck in gullible investors and then leg it with the loot, but with a Fraunhofer spin-off, and a Stuttgart software company.

This is Porsche/VAG going flat-out to be the world's best high-performance EVs - and make money while doing so.

By contrast, in the UK, we await the 'momentous', huge news of whether a Portuguese guy working for a French-Italian company will finally end the 'storied', 'British' brand/marque of 'Vauxhall', which has spent half a century making German Opels, and now is down to a tiny car plant, on a tiny pennisula, on a tiny island, off the coast of its main market - other than another tiny plant, 'Bedford', that makes Peugeot/Toyota brand-engineered vans.
 

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Things not looking up Down Under:

'all but two of the Top 25 brands posted sales gains; only Honda and Land Rover hit reverse.'


Jaguar E-Pace – 34
Jaguar F-Pace – 36
Jaguar F-Type – 4
Jaguar I-Pace – 4
Jaguar XE – 3
Jaguar XF – 1
Jaguar XJ – 0
Jaguar Total – 82

- less than 0.1% of the market - officially - across 6/7 models - insane.

By contrast:

'MG (3303[units], up 167 per cent)' ; 'MG in 10th joining LDV in 17th (1468, up 188 per cent)'

- 'we're a long way from Kansas' - 2005, collapse of MG Rover.

The 'global' media - UK/NYC/LA - will never tell the Average Joe that the 'stunning', 'world-beating' JLR is a complete irrelevance in global terms, even to the likes of the just over 15 year old castoffs/dregs of the British car industry - BL - Austin/Morris/Rover/Leyland Commercials.

It's not about historic badges, marques etc, it's about investment and having a purpose, as SAIC's MG and LDV/Maxus shows.

The Phoenix Four crooks were just the latest/ast chancers, parasites, feeding on the carcass of the dying from the mid 1960s British car industry/British industry.

'JLR' is just a fairytale told to sap British people, nothing to do with live, current business matters, especially globally.
 

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Like I said, even the pretence of Jaguar being a thing is being wound down by the F'wit Four to almost nothing:

50605


- bit like Honda, that has at least openly, officially, said that it wants to concentrate on the USA and Asia, basically upping sticks in Europe, JLR, or the cabal that runs it, has shut Jaguar down, turned it off, signed its death certificate - 'Covid' - but globally.

Everything is being bet on Black - 'Land Rover' - (real)'Range Rover' of course really - and the decks cleared of any interfering, sidetracking, deadweight dross - 'Jaguar' - that may scupper the hoped-for IPO.
 

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Like I said, even the pretence of Jaguar being a thing is being wound down by the F'wit Four to almost nothing:

View attachment 50605

- bit like Honda, that has at least openly, officially, said that it wants to concentrate on the USA and Asia, basically upping sticks in Europe, JLR, or the cabal that runs it, has shut Jaguar down, turned it off, signed its death certificate - 'Covid' - but globally.

Everything is being bet on Black - 'Land Rover' - (real)'Range Rover' of course really - and the decks cleared of any interfering, sidetracking, deadweight dross - 'Jaguar' - that may scupper the hoped-for IPO.
And now Land Rover have to fight off the campaign launched today by the RAC Foundation to shame large SUV buyers in the U.K.
JLR directors must be despairing.
 

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And now Land Rover have to fight off the campaign launched today by the RAC Foundation to shame large SUV buyers in the U.K.
JLR directors must be despairing.
You must be joking. The only thing they care about is the IPO.

The anti-Chelsea Tractor brigade people are right, anyway. Who buys a 2.5 tonne, 2.2 metres wide 'Sports Utilty Vehicle'/'4x4' for inner London, and places like Bath, or Broadway Cotswolds, Stamford, Lincs etc, other than to show you're in 'the right set', and flaunt your wealth and apparent success?

JLR's fig-leaf PHEVs are the worst of a cynical breed - Full-fat/Sport will do around one-third of its claimed 31 miles electric range.

JLR/Media likes to pretend, or rather brainwash people that JLR is a huge global thing. The truth is over 50% of its real sales come from the UK, and around two-thirds of its profits - the cars that sell for a profit.

Without the Royal Borough of Kensington and Chelsea, a few other inner London, mews-type areas, Belgravia etc, the Cotswolds, Burford etc - 'Harry's Garage', Clarkson and so on - and one or two other places in the UK(England), like Stamford and Harrogate, there is no 'global JLR'.

You can't blame the RAC and evironmentalists for JLR's/Britain's failure to have a car maker/car industry that's prepared itself for the times we live in - they've had 20-30 years notice.

The fact that JLR has nothing to offer against the sold-out Taycan, the coming Merc EQS and Lucid Air, and then the absolute dagger to the heart EQS SUV, with a Range Rover-Exocet Maybach version, is not reason to stand shoulder to shoulder with 'despairing JLR directors', rather to kick them in the bollox, repeatedly, and say 'what the F have you been doing for the past 13 years, with all those £billions from broke UK taxpayers, you useless, greedy, criminal tu'rds?'.

It's over. JLR is the same Land Rover that first exploited the whole Hooray Henry posh 4x4 thing in the late 80s, under BAe ownership, and is still doing exactly the same 'business model' 30 years later - selling appallingly made, crass, showoff vehicles to appallingly shallow, dense, crass, showoff people in the 'elites' of the UK(England).

They're summed up by 'Prince' Harry - likely father, take your pick, but not Charlie Boy - driving around continuously in a £200k Autobiography - while doing 'incredible' 'work' to help the disadvantaged, and save the planet.

Even the thickest Brit has twigged, finally to this nauseating crap - and so the crosshairs are on the Chelsea Tractor - Full-fat/Sport - an endangered species.

The only way to save these nonsense vehicles - 'ultimate offroaders' in Knightsbridge - is, as Daimler is doing - going as fast as it can to make a BEV, 'environment' version of the G-Class, and of course, the coming EQS SUV/Maybach EV SUV.

That IPO can't come quick enough.
 

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One stat that blows the whole 'Stunning Success JLR', 'world-beating JLR' to smithereens:

'In March, the XC40 was the top selling model with sales of 23,958 cars'

https://www.media.volvocars.com/glo...-per-cent-growth-in-the-first-quarter-of-2021

- now that is stunning, and world-beating, even against the might of the German Three.

That's around double what 'Stunning Success JLR' did with the Evoque back in 2012-2014 - almost a decade ago.

Volvo is tearing it up - globally:

March January-March
20202021Change20202021Change
Europe24,25838,67359.4%70,51087,45724.0%
China9,56015,99967.4.%20,78045,242117.7%
US5,4879,92480.9%19,48527,23939.8%
Other7,09010,71951.2%21,11425,76022.0%
Total46,39575,31562.3%131,889185,69840.8%

- other than a belated comment refering to this in the Telegraph the other day, the 'global media' are keeping shtum - they daren't point out to to the hoi polloi that the 'Most Successful Thing Ever' - JLR - is roadkill to the Volvo juggernaut - 'on a roll', literally.

JLR usurped Volvo's roll as the darling of the Middle England middle classes, for what was in retrospect a nanosecond - the post 9/11 Nougties, and then post the Great Financial Crash early Teens - all really off the back of Clarkson's/the BBC's Top Gear - Sunday night none too subtle brainwashing of Middle England Muppetry to... 'get a Jaaaag', and 'the sun shines out of Land Rover/Range Rover's ar$e'.

Now, Volvo is back, and then some - Middle England Yummy Mummies can't get enough of the right-image Volvo thing - their little darlings ultra safe, and saving the planet at the same time, and showing they've made it, but in a none too shouty way - and they don't break down every five minutes like the 'Landy'.

The old fossil Clarkson has retired to his Cotswold farm to count his blood-money shekels - like Harry Metcalfe.
 

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Tata and the F'wit Four have stuck a fork in Jaguar:

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- Chery must despair of being associated, locked into a JV with JLR/Tata.

It would be like 2021 SAIC JV'ing with, taking over the 'assets/IP' of 2005 MG Rover.

JLR is disappearing down the tubes by the minute, but the f'wit 19 stone lump of Old Etonian lard is only interested in saying 'Get yer Jab!', like a demented mockney-Cockney.

Come on Spaffer, pull that fat stubby finger out of your huge fat ar$e, and do something, about 'world-beating JLR', or you'll end up either as a real-life guy on a Loyalist July 12th bonfire/pyre, or your fat head on a pike on the mainland, when Middle England realises their beloved Wolrd-beater is sub-BL, and either has to go bust, and ~250,000 jobs with it, or needs a 'surprise' bailout, of £50bn.
 

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Nuked/no-economy Spain's finances seem actually in better shape than 'OECD says will lead global bounceback' UK's, where Squeaky had to butcher the EV grant, to try to plug the hole of around £50bn lost from the Plandemic and none of the proles having a job or going to work or buying real cars(not self- and pre-registers) - no fuel duty, VAT, VED, BiK etc:

Spain offers private and business drivers subsidies to buy EVs


'Private buyers would be entitled to subsidies of up to 7,000 euros per car, while authorities in small towns and companies buying fleets to use as taxis could get more. Buyers of electric vans would get up to 9,000 euros.'

Spaffer and Squeaky talk Green, but the reality of the UK's 'economy' is almost 80 million inhabitants, around 50 million work-age people, for around 5 million real - non-state/fake/made-up/make-work jobs - which tends to blow a hole in the Exchequer - even with the lowest/don't exist social security benefits in the OECD, if not the world.
 
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