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Reducing the price by £10-15k, and calling it 'EV320' to cover it over - same physical car and build cost, unlike Audi's '50' etron models - will not fix what is a fault-ridden car, that seems to be getting even worse, and still has a real-world practical range of around 180-190 miles in the summer and 140-150 in winter, whatever the shills and insane real owners on ipaceforums convince themselves of, as ahown by the 360 km/225 miles maximum range on this broken I-Pace, at the 'height' of a 'steamy' south-east European 'summer' - and the temp looking to be falling like a stone - a BBC passing 'cool' front?:

 

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Mid-size(58 kWh) battery big enough for 90% of users:



The I-Pace isn't fast enough, nor has enough range, to compete with the Taycan and Tesla, and is too expensive to compete with the around €35k, 400 km+ real-range EVs like ID, Kona and so on.

This is what forced, eventually, just the 2 years, the 'EV320' price cut.

All it does though is put it further into no-man's land, and p!sses off mightily any still compos mentis genuine I-Pace 'EV400' buyers, seeing the residual value of their cars further thrown down a mine shaft.

Someone will come up with a hack to unlock it - a £grand for around £15k of price difference.

The ID.3/4, Skoda Enyaq etc are where the real money/revenue is, with the Taycan, etron GT etc the icing on top. JLR is looking for crumbs from the cake now.
 

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VAG group already has a quarter of the BEV market in Norway, and the ID.3 will send that to around half - first cars have arrived for delivery next week:

50259


- should be good for another 10% rise in TSLA - like JLR, the fewer/no cars it (real) sells, the exponentially more it's worth apparently and commented on every nano second by the 'global' media.

Dieselgate II ...3, 2, 1.
 

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They'll be throwing the coffee cups at the wall this morning in Gaydon:


What a kick in the guts way to start your first day - Bollore. Your key asset/influencer having to admit that the cars he was paid/is paid? to push are miles behind the competition.

'The Gamechanger' exposed for whole the world to see - Metcalfe is very influential with quite liquid car nuts - as not fit for puropse, if not a con/fraud, and the obvious go-to for PHEV, if Metcalfe can't live with BEVs, the RRSport, likewise exposed as nowhere near the excellent X5, which he has bought with his own money.

BMW UK/BMW AG would pay millions, tens of millions worldwide for such advertising/promotion, but they don't need to, as they spent billions instead on the product, which then sells itself, as it's so good, too obviously good for even the Metcalfes of this world to ignore or pretend that the corrresponding JLR product walks over it - as Clarkson would do, used to do, for his multi-million living - odd, he seems to have disappeared, sunk without trace as a/thee global influencing car reviewer - 'Jezza says' - just as JLR sinks into the briny.

See from 2:20, The Gamechanger being publicly disembowelled, in front of a global audience, and then its entrails fed to the pigs by the executioner, 'JLR Harry', from 2:50.

'and it just disappears' (at 75mph(real ~71/72 mph) on the motorway)

- but Chewy et al always said the I-Pace would do: 250 miles on the motorway, 70 mph plus, up and down from the Forest of Dean to West Brom football ground, in the winter, 'easy', 4-up, with gear.

Metcalfe has just pubicly assassinated the I-Pace, the RRSport PHEV - hence JLR's 'EV efforts' - and hence JLR.

Did they forget to pay the bill, put him on 60, 90 days payment? I wouldn't be surprised with that shower.
 

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^'publicly' - oops.

the reality of the I-Pace:

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- at not even WLTP average test speed, less than 200 miles maximum range, from around 82 kWh available battery capacity, so around 160-170 miles practical.

As Metcalfe says/implies, you'd have to be off your rocker to spend £85k on that, or be paid to drive it, as he probably was.

The I-Pace is the Austin Allegro Vanden Plas of its day, puffed up, pretending it's not a £40k 20d F-Pace with a funny grille for 2x the price, and the media paid to tell simpletons it's a gamechanger.
 

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Can someone put this in the 'Does this look like success?' thread?:

An astonishing remark from the editor of Autocar, JLR's (once?) house magazine:

"the paralysis at Jaguar Land Rover"

Inside the industry: Incentive schemes alone won't save car makers | Autocar

- is Holder looking to be sacked, from JLR's PR contractor, Haymarket, or is it another sign that Haymarket is edging away from JLR?

'paralysis' is almost below the belt, almost mocking, making fun of, pitying, and what you would not do if your crust (still) depended on it - don't bite the hand that feeds you.

Has Holder suddenly grown a spine, scales fallen from eyes, realised all that, 10 years+ of 'character' talk was actually dreadful products, massively inferior to the competition, or is he suddenly brave now as he knows Hezza and Rup have secured an alternative client/several clients, to fill the gaping hole left behind by a soon to be ex JLR?
 

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A/the real gamechanger - the Skoda Enyaq(cheaper/better? VW ID.4):

http://instagr.am/p/CEleUC1nWf7/
- bring that in at around £40k in the UK, and it's sayonara Tesla and JLR, with 'shut up and take my money' with the swtiched on middle-class, £0 VED, plug-in grant, 0% BiK, and 'fuelling' at home, plus genuine 250+ miles range - 'easy'.

To make it worse for 90%+ ICE/diesel-dependent JLR, Johnson's Green Tories - Notting Hill Goldsmith and co. - are going to shove up fuel duty, maybe 10p/litre, which would surely finish off even the hardcore, head banging patriot contingent, and their V8, ~13mpg Full-fats, SVRs and so on.

Remember Spaffer said 'F business'. He fronts for billionaires, Mayfair hedge funders, trust funders like Goldsmith, and they do not depend on a British car industry, or any British industry, with 'business' meaning global money laundering and tax evasion through The City and Crown offshore dependencies, hence Brexit.

It's a perfect storm for JLR, with just the deluded Indians hanging on to the raft.
 

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The French are no friends of the English(/Indians), part 3,486:

50263



Volvo is now outselling JLR almost 2:1, and the XC40 JLR on its own - around 600 units in August, 4,888 Jan-Aug. Seems every image-conscious woman wants one.

Whatever happened to 'Evoque Designer' Posh Spice/Victoria Beckham? Is she driving an XC40 now?

JLR is being crucified by its diesel/ICE preponderance, and BEV/PHEV dearth, and what it has, the I-Pace and RRSport and Full-Fat PHEVs, aren't selling, the latter being murdered by the X5, Cayenne and XC90 PHEVs mainly.

What a way to greet your French boss. It's almost as if the national sales company was holding back the worst of it until Speth left - misplaced loyalty - and now shower the merde reality on the Renault, sorry, JLR man's head.

JLR's real sales in France are next to nothing. But France is no different to Germany, Spain, Italy, Sweden etc, China, US, everywhere but the headbanger bits of the UK, Home Counties and bits of Yorkshire mainly.

Speth's leaving might just release the deluge, the reality, with the employees realising they have nothing left to lose - their jobs are going anyway.
 

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A joke 30 years ago, now the joke is on The Gamechanger and the 'Industry-disruptor', 'legacy maker-destroyer' Tesla:

50264


Never mind a coronary for JLR and Tesla, this will give palpitations to Hyundai-Kia and the Chinese.

An engineered within an inch of its life car with 300 miles range for £35-40k, and that looks genuinely good, not 'EV funny' like Tesla, or anonymous like the Korean cars, is a mortal threat to every carmaker on the planet other than VAG, perhaps VW too, with the likely to look not as good ID.4.

Clown time is officially over.
 

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for 'Does this look like success?':

Wondering why JLR binned 'New XJ', 'The Bentley-fighter', in late 2018/early 2019, and probably Jaguar with it? This:

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- the new S-Class, plus the new Rolls-Royce Ghost, and the Bentley Flying Spur would have made the 'Bentley-fighter' look a tad silly, being another refrocked 2003 XJ.

The days of Connolly hide, Wilton carpets and walnut veneer to 'compete' with the world's best luxury cars, er, German, are long gone, and without that prop/crutch, Jaguar is left high and dry, hence the swerve to 'Tech-Jag' in 2016 with the I-Pace/eXJ, which has now fallen spectacularly on its face, leaving Jaguar high and dry too - no tech lead, and no luxury, opulence lead. So what's the point of the brand?
 

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What the XJ could have/would have looked like if the the decent 2003 XJ had been developed, over 2/3 generations, as per a normal car company:

50267


The Chinese are going to fall over themselves to buy this, more than the last S-Class.

JLR fixated on SUVs, only paying lip service to China, thinking riding on Burberry, Bentley etc's coattails of uber-British luxury association would flog half-hearted, mediocre XEs, XFs and the XJ.

The Chinese aren't daft. They know when they're being had, played for fools, and only want the best - The Best or Nothing.

And now JLR's SUV play has blown up in its face, with a backlash in Europe against the big ones, the ones that need diesel or a V8 to work, and it hasn't the money, the engineering or the time to make competitive PHEVs.
 

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Huge news from JLR, totally overshadowing some minor launch in Stuttgart today.

Buy an Icon, get a free pair of visors, so you won't see where your £70k disappeared to:

50268



2020 UK - like 1970s Soviet Union, without the good bits.
 

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Have the Speth/old regime loyalists thrown in the towel and left a booby trap for the new bloke, with many national sales companies seemingly 'suddenly' reporting Land Rover's sales gone off a cliff, and Jaguar's even more 'cliffer'?

Australia, August

Land Rover -62.3%; Jaguar literally off the charts - regs./sales too small

Mercedes -13.3%; Volvo tearing it up too of course.


Not one Land Rover in any segment - first time ever I think:

SUVs: Top Three in each segment

  • Light SUV: Mazda CX-3 (1136), Hyundai Venue (357), Suzuki Jimny (306)
  • Small SUV < $40k: Kia Seltos (Mitsubishi ASX (929), Hyundai Kona (846)
  • Small SUV > $40k: Volvo XC40 (225), Mercedes-Benz GLA-Class (201), BMW X1 (164)
  • Medium SUV < $60k: Toyota RAV4 (4825), Mazda CX-5 (1884), Nissan X-Trail (924)
  • Medium SUV > $60k: Mercedes-Benz GLC-Class (385), BMW X3 (302), Volvo XC60 (237)
  • SUV Large < $70k: Toyota Kluger (601), Mazda CX-9 (601), Isuzu MU-X (597)
  • SUV Large > $70k: BMW X5 (197), Mercedes-Benz GLE-Class (171), Volkswagen Touareg (84)
  • SUV Upper Large: Toyota LandCruiser Wagon (893), Nissan Patrol Wagon (187)
  • SUV Upper Large > $100k: BMW X7 (66), Mercedes-Benz GLS-Class (45), Mercedes-Benz G-Class (44)
Volvo's XC60 and XC40 each pretty well outselling Land Rover on their own.

- where's The Icon?
 
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