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Polk brand loyalty study, based on 4.9 million transactions - scores are percentages of owners of the listed brands/vehicles who bought another vehicle of the same brand in 2010.

Ford did extremely well, leading overall.

Mercedes E-Class lead in the XF/XJ category, with the highest loyalty of any car sold in America.


But congrats to XK and RR owners for being repeat buyers, and Jaguar and LR for retaining them are in order.




As you can see, 30% of the vehicle category awards were British designs (Mini, XK, RR). Not bad, huh? :) :)
 
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