It's not new. It's rhinoplasty, and different tailiights.
The 'original' was a similar new nose on the 2005 XK, with the wheelbase shortened.
It's pointless. The car is dead.
It is only in the news now to stop the impression that JLR is dead.
Launching a car in London in winter, in a "cold snap", with many people frightened of going into the capital, with most press hacks on Election duty, and the female species hooked on Xmas shopping, or I'm a Celebrity or Strictly, is not the sign of good, long-term planning, but the panicked reaction of JLR to the mountain of evidence that it is over, laid out here week after week, which prompted, forced them to pull forward the F-type facelift from the long-announced, scheduled mid-2020 launch, at just days notice.
Putting so much attention on a car that sells under 5,000 units a year genuine is just highlighting JLR's awful situation.
It would make sense for an Aston Martin, but not for a supposed volume maker, aiming/declaring to make around 1 million cars a year.
It highlights the lack of the now nearly 6 months non-appearing XJ replacement, the supposed 'eXJ', and the missing-in-action, slightly higher volume, just, XF facelift, and the plug-in Evoque, E-Pace, F-Pace, Velar etc.
The 2012 F-type was an abomination - a cynical renaming, redressing of the 2005 XK, pretending to idiots that it was the inheritor of the E-type.
This facelift is even a backward step on that. Giving up on the E-type pretence, and doing a bland corporate nose job, and calling it 'New'.
This is, as I've said, the MG Rover trajectory deja vu. Where the top bosses knew it was all over - all the cash robbed, pension pots topped up, foreign property bought etc - and were just doing awful rehashes of awful rehashes, of cars that went back a decade or more, with the X-Power thing the window dressing equivalent of the I-Pace.
It amazes me it fools anyone, but obviously it does, and did, a few.
Not enough though to keep even around 100-150k units/yr MG Rover going, and lure in a stupid buyer, as Nanjing/SAIC saw through what The Phoenix Four were up to - land them with MG Rover and scarper - and certainly not enough fooled buyers to keep around 500k units/yr JLR going, with max around 10,000 hardcore, headbanger ultra patriots in the UK, buying 1 JLR a year.
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