While for example the 911 and Corvette engineering teams hold technical gathering for their fans and share very precise data (e.g. track time between old and new models, exact weight of options, etc) the Jaguar F-type marketing team simply says ridiculous things like "perfect 50/50 weight distribution", "super light weight", "super sleek low hood", which are not only false, but insulting to the intelligence.
Jaguar is always over promising, over selling, under delivering, and they have no alphas advocating for their products.
It is very sad, really. The only thing worse than having mediocre products, is to have them and pretend they are the most advanced things on the planet.