So what happened to the actual M3, C63, RS4, Guilia QV... XE competitor, promised by Autocar and JLR's other media pets since forever?
https://www.autocar.co.uk/car-news/new-cars/hot-jaguar-xe-r-guns-bmw-m3
http://www.carsuk.net/jaguar-xe-svr-get-489bhp-v8-take-bmw-m3/
http://www.autoexpress.co.uk/jaguar/xe/88275/new-jaguar-xe-svr-jags-bmw-m3-rival-spied-testing (story goes back 3 years)
JLR is going down the same route as the borderline criminal MG-Rover gang. Promise the world, deliver tat. Massively overpriced tat. Plan a sharp exit.
This irrelevance, diversion, desperation, the 'Project 8', and the already considered a standing joke, new £70,000 4-cylinder Discovery, mark the outing of JLR to even the most fervent fanboys, as just another typical British ripoff, like British Aerospace's tarting up of the ancient original Range Rover in the early 90s, Egan's smoke and mirrors 'renaissance' of Jaguar in the 80s, and of course the Phoenix Four's looting of the remnants of Austin-Morris and BMW's dowry.
3 years on, thanks to the internet, we can also now see the blatant lies peddled by JLR's fanboys/shills/paid trolls, who back in 2014 still had the ear of some dupes, to Jaguar's magnificent future, under 'the hugely investing Tata'. Have a laugh (from Auto Express comments):
The Motoring World mb •
3 years ago
'
There will be Four distinct XE models all realeased over an 18-24 month period, also during this time, a
new XJ, XF, XFSB, XFC, SUV and another all new model will be launched.
Jaguar is still a small company, but they are delivering cars like a bigger company,
all of which have proved to be huge success stories. The new ones will carry that forward.'