Jaguar Seeks Road to Recovery with Tata - Times Online

An interesting article in the times on the recent purchase of Jaguar (and Land Rover) by Tata. The £1.15 billion deal officially went through last week after months of speculation.

The times calls Jaguar Fords “English Patient” referencing BMW’s problems with MG Rover which it eventually had to sell for a huge loss. The figures don’t look good for Fords tenure - They paid £1.6 billion for Jaguar in 1989 and hit a low sales figure last year of 54,000 cars. The Times places much of the blame for Jaguars demise at the Ford management. Forcing them to attempt to become a volume seller - in the region of 200-300,000 cars a year mainly through the X-Type.

Jaguars future could look better under Tata however - the company aims to sell 100,000 cars a year and has the warmly received and recently launched Jaguar XF to play with. Read the full article here